am·​e·​thyst | ˈa-mə-thəst


A captivating gemstone, amethyst mesmerizes with its range of purple hues, from delicate lavender to royal violet, making it a popular choice for jewelry with a touch of magic.

A Stone Steeped in History and Lore

For centuries, amethyst has adorned crowns and graced temples, whispered tales of royalty and mysticism. Ancient Egyptians believed it protected against evil, while Greeks associated it with Bacchus, the god of wine, attributing its calming properties to tempering intoxication. In medieval times, it was worn by clergy to promote clarity of thought.

A Spectrum of Purple Majesty:

Amethyst’s beauty lies in its captivating color variations. Delicate lavender evokes spring blooms, while rich violet exudes regality. Some stones even display flashes of red or blue, adding depth and intrigue. The most prized amethysts exhibit a vibrant “Siberian Fire,” a fiery red glint visible when viewed from certain angles.

Nature’s Delicate Artwork:

Each amethyst is a unique canvas, showcasing the wonders of nature. Tiny mineral inclusions, like feathers or fern leaves, paint whimsical landscapes within the stone. These inclusions, known as “jardin,” add a touch of individuality and make each piece a one-of-a-kind treasure.

Gemstone of the Crown Chakra:

Amethyst resonates with the Crown Chakra, the seat of spiritual connection and higher consciousness. It is believed to promote inner peace, clarity of mind, and intuition. Wearing amethyst jewelry is said to alleviate stress, anxiety, and negative emotions, fostering a sense of tranquility and balance.

A Gem for Every Occasion:

Amethyst’s versatility shines as brightly as its color. From delicate earrings and pendants to statement necklaces and bold rings, it complements a variety of styles and personalities. Whether you seek a touch of regality for a special event or a calming companion for everyday wear, amethyst offers a timeless elegance.


  • Amethyst is the birthstone for February and the traditional gift for the 6th, 9th, and 17th anniversaries.
  • The largest faceted amethyst weighs over 310 carats and is on display at the Smithsonian Institution.
  • Amethyst deposits are found worldwide, with Brazil, Uruguay, and Zambia being major sources.
  • The name “amethyst” comes from the Greek word “amethystos,” meaning “not intoxicated,” due to its association with preventing drunkenness.


Amethyst, with its captivating beauty and rich history, transcends the realm of mere gemstone. It is a symbol of tranquility, transformation, and spiritual connection, whispering tales of ancient wisdom and offering a touch of magic to any jewelry collection. So, adorn yourself with the jewel of tranquility and unlock the magic within.